OUR WORK
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OBI-WAN KENOBI
Disney+ and Ader collaborated to promote the release of the latest Star Wars limited series, Obi-Wan Kenobi. By partnering with Twitch creators spanning multiple game verticals and diverse backgrounds, we cast a wide net across the streaming and digital content ecosystem. Reaching a combined audience of over 20 million followers, Obi-Wan Kenobi was kept top-of-mind during its launch weekend through dedicated Twitch streams, trailer watchalongs, themed content and engaging talent.
LEGO STAR WARS: THE SKYWALKER SAGA
In March 2022, Warner Bros. worked with Ader to help promote their upcoming title, Lego Star Wars: The Skywalker Saga. We selected top-tier talent based on our purchase KPI’s, which allowed us to tap-in to our gaming and family-oriented audiences. Our efforts proved to be successful, overall we managed to get 570,000+ views and 600,000+ engagements. Utilizing our tracking links combined with our YouTube + Twitter activations allowed us to inform our target audiences of our product, leading to increased awareness and downloads.
LEVI’S FORTNITE WINTER GAMES
Through eight days of open qualifiers and a four-hour live-streamed finale, Ader and NRG executed a multi-faceted strategy supplemented by in-game branding, NRG & talent social amplification, and a brand lift study resulting in the 4th most watched Fornite stream on February 12th.
JOEWO’S BATTLE FOR THE CROWN TOURNAMENT
JoeWo is known as The Movement King, and what’s a king without a king’s tournament? JoeWo’s Battle for the Crown was that tournament. JoeWo’s banner in hand, Ader Gaming sought out the mightiest warriors from the Warzone kingdom to battle for his crown and a grand prize of $10,000.